Apple is expected to lay out its path forward when it comes to artificil intelligence and its closely guarded ‘ecosystem’ of devices and software at its annual Worldwide Developers Conference in Silicon Valley.
High Hopes, But Slow Progress
In 2024, Apple introduced “Apple Intelligence,” a bold leap into the world of artificial intelligence. It promised smarter features, with a powerful new version of Siri. But now, at WWDC 2025, many of those features are still missing. This slow rollout is raising concerns among users and experts.
The Siri Delay
What Apple Promised
Siri was supposed to become more helpful and conversational. Apple said it would be faster, smarter, and better at understanding context.
What Happened Instead
Unfortunately, those improvements haven’t arrived yet. Apple now says the upgraded Siri will launch in the fall, likely with the next iPhone. Because of this delay, some people are wondering if Apple is falling behind in the AI race.
Developers Are Losing Patience
A Tight Ecosystem
Apple has always had strict rules for developers. For example, it charges a 30% fee for in-app purchases. This control helps Apple keep things secure, but it also frustrates app creators.
Lawsuits and Pressure
The situation has gotten worse since a major court case with Epic Games. The court ruled Apple must allow alternative payment methods. Now, developers are demanding more freedom, especially as they try to build new AI tools.
Apple’s Response: Teaming Up with AI Leaders
New Partnerships
To catch up, Apple is partnering with top AI companies like OpenAI. There are also talks with Google and Perplexity. These moves show Apple is serious about boosting its AI features quickly.
Unexpected Competition
At the same time, Apple faces new rivals. Former Apple designer Jony Ive is working with OpenAI on a smart device of his own. This could challenge Apple’s position in the hardware market.
What’s Next for Apple?
Apple is at a crossroads. It still leads in hardware and privacy, but it must act fast to stay relevant in AI. The coming months will be key. Can Apple regain trust, satisfy developers, and finally deliver the AI features it promised?
What Do You Think?
Is Apple falling behind—or planning a surprise comeback?
Will the Siri upgrade and new partnerships help Apple lead the AI wave again? Join the conversation in the comments!
